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Toyota and National Center for Family Literacy Launch $10 Million Initiative

Posted on 05/16/2013

New initiative kicks off by accepting grant applications from local organizations to further family learning beyond the classroom and into homes and communities


Toyota and the National Center for Family Literacy (NCFL External link opens in new window or tab) are launching Toyota Family Learning External link opens in new window or tab, a six-year initiative that will create a new model for literacy by expanding it beyond the walls of the classroom and into homes and communities. This new initiative will engage families in learning together both online and offline, incorporating digital elements launching later this year including a website, mobile app, social media and more. The first phase of Toyota Family Learning is a grant program for communities to fund new family mentor and service learning programs targeting vulnerable families.

Five organizations will be awarded a three-year, $175,000 grant, in addition to a wide range of NCFL training and communication support, learning items and materials. Fifteen grants will be awarded over the course of the six-year initiative. Schools, libraries and community-based organizations that provide services to families are eligible to apply. Submissions are being accepted now through June 24 at www.toyotafamilylearning.org External link opens in new window or tab. Submissions will be evaluated on a number of factors, including strength of existing services, commitment from community partners, and strength and innovation of proposal. Grant recipients will be notified in July.

"The vision for Toyota Family Learning is to become a modern-day movement for families learning together and this grant program launch is the first of many steps we'll be taking in the coming months and years to make that vision a reality," said Sharon Darling, president and founder, NCFL. "The components of this initiative are all rooted in increasing Parent and Child Together (PACT) Time® that is so critical to improving family literacy."

"For over 20 years, we've been proud and humbled by our partnership with NCFL, which has helped more than one million families learn and grow together," said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. "We're excited to build on this with the new Toyota Family Learning initiative and look forward to seeing how local community organizations will help expand our work beyond the classroom and into homes and communities."